Your privacy matters to 77xk. This Privacy Policy explains exactly what personal data we collect from Pakistani players, why we collect it, how it is used and stored, who it may be shared with, and what rights you hold over your own information. We are committed to handling your data with transparency and care.
This Privacy Policy ("Policy") is published by 77xk ("we", "us", "our", "Company"), the operator of the online gaming and sports betting platform accessible at 77xk.bet. It describes how 77xk collects, processes, stores, protects, and in certain circumstances shares the personal data of individuals who access or use the platform ("you", "Player", "User").
This Policy applies to all personal data processed in connection with:
This Policy should be read alongside the Terms & Conditions and the Responsible Gaming Policy, both of which form part of your overall agreement with 77xk. In the event of any conflict between this Policy and any other document, this Policy governs with respect to data protection matters specifically.
By registering a 77xk account or by continuing to use the platform, you acknowledge that you have read and understood this Policy and consent to the processing of your personal data as described herein.
For the purposes of applicable data protection legislation, 77xk is the data controller responsible for the personal data of players registered on the platform. As data controller, 77xk determines the purposes for which personal data is collected and the means by which it is processed.
77xk operates under an international gaming license and is subject to the data protection obligations applicable within its licensing jurisdiction, as well as any additional obligations arising from the jurisdictions in which its players are located where those obligations are specifically applicable to 77xk's operations.
If you have any questions about data controllership, wish to exercise your data rights, or wish to lodge a complaint regarding the processing of your personal data, please contact 77xk using the details provided in Section 15 of this Policy.
77xk collects only the personal data that is necessary to operate the platform, verify player identity, process transactions, and comply with applicable legal and regulatory obligations. The categories of personal data we collect are set out below.
77xk collects personal data through the following channels and mechanisms:
77xk does not collect personal data from social media platforms or third-party data brokers for marketing profiling purposes.
77xk processes your personal data on the following legal bases, depending on the purpose of processing:
| Processing Purpose | Legal Basis |
|---|---|
| Account registration and management | Performance of a contract with you |
| Age and identity verification (KYC) | Legal obligation; legitimate interests |
| Processing deposits and withdrawals in PKR | Performance of a contract with you |
| Anti-money laundering and fraud prevention | Legal obligation; legitimate interests |
| Responsible gaming monitoring and tools | Legal obligation; legitimate interests |
| Customer support and dispute resolution | Performance of a contract with you |
| Platform security and technical operations | Legitimate interests |
| Marketing communications (where opted in) | Consent |
| Regulatory reporting and compliance | Legal obligation |
Where processing is based on your consent, you may withdraw that consent at any time by contacting 77xk support or updating your account communication preferences. Withdrawal of consent does not affect the lawfulness of processing carried out prior to withdrawal.
77xk uses the personal data it collects for the following specific purposes:
77xk does not use your personal data for automated decision-making that produces legal or similarly significant effects on you, without providing you an opportunity to request human review of such decisions.
77xk does not sell, rent, or trade your personal data to any third party for commercial purposes. Data is shared only in the following specific and limited circumstances:
Given that 77xk processes all transactions in Pakistani Rupees (PKR) and relies on payment channels widely used across Pakistan — including JazzCash, EasyPaisa, and major Pakistani banks — the security of financial data is a particular operational priority.
Card Data: 77xk does not store full card numbers on its own servers. Visa and Mastercard card transactions are processed through PCI-DSS compliant payment gateways. Only partial card details (e.g., last four digits and card type) are retained for the purpose of transaction identification and withdrawal routing.
Mobile Wallet Data: JazzCash and EasyPaisa wallet identifiers (mobile numbers linked to wallets) are stored in encrypted form and used solely for the purpose of processing transactions associated with your account. This data is not shared with any party other than the relevant payment processor for transaction execution.
Bank Account Data: Bank account details provided for HBL, UBL, or Meezan Bank withdrawals are stored securely and used exclusively for processing your authorised withdrawal requests. 77xk does not use bank account data for any purpose other than executing the specific transaction for which it was provided.
Transaction Records: Full transaction histories — including deposit amounts, withdrawal amounts, dates, and payment methods — are retained for a minimum of five (5) years in compliance with applicable AML record-keeping obligations.
77xk uses cookies and similar tracking technologies on the platform to ensure core functionality, improve user experience, and analyse platform performance. The categories of cookies used are as follows:
You may manage cookie preferences through your browser settings. Please note that disabling strictly necessary cookies will affect your ability to log in and use core platform features. Disabling functional or analytics cookies will not impair your ability to access games or process transactions.
77xk retains personal data for only as long as is necessary for the purposes for which it was collected, or as required by applicable legal and regulatory obligations. The general retention periods applied by 77xk are as follows:
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in a manner that prevents reconstruction of the original data.
77xk implements industry-standard technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. Key security measures include:
While 77xk takes all reasonable steps to protect your data, no online platform can guarantee absolute security. You are responsible for maintaining the security of your 77xk account credentials and for notifying 77xk immediately if you suspect any unauthorised access to your account.
Subject to applicable data protection law and any overriding legal obligations (such as AML record-keeping requirements), you hold the following rights with respect to your personal data held by 77xk:
These rights are available to all registered 77xk players. To exercise any of them, contact us using the details in Section 15. We will respond within 30 calendar days of receiving a valid request.
You may request a full copy of the personal data 77xk holds about you, including what categories of data we hold, why we hold it, and who it has been shared with.
If any personal data we hold about you is inaccurate or incomplete, you have the right to request correction. Account holders can update most contact details directly from the account settings page.
You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected. Note that legal retention obligations (e.g., AML records) may prevent full erasure in certain cases.
You may request that 77xk restrict the processing of your data in certain circumstances — for example, while a dispute about the accuracy of your data is being investigated.
Where processing is based on your consent or on a contract, you may request a copy of your personal data in a structured, commonly used, machine-readable format for transfer to another service.
You may object to processing based on legitimate interests — including direct marketing. Objections to marketing are acted upon immediately. Objections to other processing are assessed case by case.
If 77xk becomes aware that personal data has been collected from a person under the age of 21 — whether through a registration attempt, a parental notification, or internal detection — the following steps will be taken immediately:
If you are a parent or guardian and believe that a minor has registered a 77xk account, please contact us immediately at [email protected] with relevant details. We will investigate and act on the report without delay.
77xk reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data practices, applicable legal requirements, or the structure of the platform. The date of the most recent revision is displayed at the top of this document.
Where changes to this Policy are material — meaning they affect your rights or the way your personal data is used in a significant way — 77xk will notify registered players via the email address on file or via a prominent notice displayed on the platform upon login, prior to the changes taking effect.
Your continued use of the 77xk platform following the publication of a revised Privacy Policy constitutes your acknowledgement of and agreement to the updated Policy. If you do not agree to the revised Policy, you must cease using the platform and may request account closure in accordance with the Terms & Conditions.
We encourage you to review this Policy periodically. Archived versions of prior Privacy Policies are available upon request from the 77xk support team.
If you wish to exercise any of your data rights described in Section 12, have a question about this Privacy Policy, wish to report a data concern, or believe that your data has been handled incorrectly, please contact the 77xk data protection team through the following channels:
All data rights requests must be submitted by the registered account holder. To protect your privacy, 77xk may require you to verify your identity before processing any data access, rectification, or erasure request. This is a security measure to ensure that personal data is not disclosed to or altered by an unauthorised party.
Privacy is not an afterthought at 77xk — it is built into the platform from the ground up. Here is a plain-language summary of what that looks like in practice for Pakistani players.
Every connection between your device and 77xk is protected by TLS encryption. All sensitive data stored on our servers — including your identity documents and payment details — is encrypted at rest with AES-256.
77xk does not sell your personal data. Full stop. Your name, mobile number, email, and gaming history are never passed to data brokers, advertising networks, or any commercial third party outside of direct platform operations.
JazzCash and EasyPaisa wallet data is encrypted and used only to process your transactions. Visa and Mastercard payments go through PCI-DSS compliant gateways — 77xk never stores your full card number on its own servers.
Your CNIC or passport data is processed solely for age and identity verification. Once verified, documents are stored securely and accessed only when required by licensing or regulatory obligations — not for any commercial purpose.
Promotional emails and platform notifications are sent only when you have opted in. You can withdraw marketing consent at any time from your account settings or by contacting support. No consent — no marketing. Simple.
Data is not kept indefinitely. Active account data and transaction records are retained for five years after account closure in line with AML obligations. After that, data is permanently deleted or anonymised. You can request a full retention schedule at any time.
Now that you know exactly how 77xk handles your data, join players from Karachi to Islamabad enjoying cricket betting, live casino, and slots — all in PKR, with JazzCash and EasyPaisa. Strictly 21 and above. Play responsibly.